Kadac Brand Design

BRAND IDENTITY | LOGO DESIGN

A brand identity project focused on crafting a distinctive visual system that reflects the brand’s personality, values, and market positioning.

Kadac

Brand Design

BRAND IDENTITY | LOGO DESIGN

A brand identity project focused on crafting a distinctive visual system that reflects the brand’s personality, values, and market positioning.

  1. Table Of Contents

  1. Table Of Contents

INTRODUCTION

LOGO OVERVIEW

LOGO GRID AND ANATOMY

LOGO OPTIONS

COLOR PALETTE

TYPOGRAPHY

USE OFTYPOGRAPHY

BRAND LANGUAGE:

  1. INTRODUCTION

  1. INTRODUCTION

At Kadac, we empower businesses to navigate the complexities of corporate accounting and compliance with confidence. Our mission is to deliver reliable, precise, and secure tools that streamline financial reporting, enhance transparency, and support effective governance.


With robust data protection measures at our core, we prioritize the security and confidentiality of your information, ensuring peace of mind for compliance officers, auditors, risk managers, and executives.

  1. LOGO OVERVIEW

  1. LOGO OVERVIEW

The Kadac logo features a harmonious combination of two distinct elements: a vertical bar and a forward-pointing arrow. The bar symbolizes trust, stability, and growth, reflecting Kadac's commitment to empowering businesses with secure and reliable compliance solutions. The arrow, with its dynamic and slanted form, represents precision, direction, and forward momentum, embodying Kadac’s focus on innovation and progress.

  1. LOGO GRID & ANATOMY

  1. LOGO OPTIONS

  1. COLOR PALETTE

A bold teal-driven color palette that signals trust while breaking away from traditional insurance blues and greys.
Designed to position the brand as a fresh, standout disruptor—modern, confident, and built to simplify insurance.

Primary

100

#ade5e7

200

#65cbcf

300

#2da4a9

400

#03868b

500

#023e40

10

#2ac5cc

Secondary

100

#9fcafb

200

#5c9be3

1F3E62

#1f3e62

400

#03254b

500

#021021

10

#1f3e63

Highlight

100

#4aff98

10

#4aff98

50

#4aff98

Neutral

100

#ffffff

200

#e8e8e8

300

#d2d2d2

400

#bbbbbb

500

#a4a4a4

600

#8e8e8e

700

#777777

800

#606060

900

#4a4a4a

1000

#333333

10

#333333

  1. TYPOGRAPHY

Fonts

Font: 1

Plus Jakarta Sans

AaBbCc

Juxtaposing sleek typography with vibrant hues, the quirky zebra dances amidst carefully crafted patterns.

0123456789

Font: 2

DM Sans

AaBbCc

Juxtaposing sleek typography with vibrant hues, the quirky zebra dances amidst carefully crafted patterns.

0123456789

LOGO COMPOSITION

Growth

Direction

Start

GRAPHOLOGICAL INTERPRETATION

The overall design language of the Kadac logo is clean, modern, and minimalist, utilizing bold geometric shapes. The bar symbolizes growth, stability, and trust. The vertical orientation reflects a pillar, emphasizing a solid base. The arrow is a symbol of progress and advancement.

  1. LOGO GRID AND ANATOMY

  1. LOGO OPTIONS

  1. COLOR PALETTE

A bold teal-driven color palette that signals trust while breaking away from traditional insurance blues and greys.
Designed to position the brand as a fresh, standout disruptor—modern, confident, and built to simplify insurance.

Primary

100

#ade5e7

200

#65cbcf

300

#2da4a9

400

#03868b

500

#023e40

10

#2ac5cc

Secondary

100

#9fcafb

200

#5c9be3

1F3E62

#1f3e62

400

#03254b

500

#021021

10

#1f3e63

Highlight

100

#4aff98

10

#4aff98

50

#4aff98

Neutral

100

#ffffff

200

#e8e8e8

300

#d2d2d2

400

#bbbbbb

500

#a4a4a4

600

#8e8e8e

700

#777777

800

#606060

900

#4a4a4a

1000

#333333

10

#333333

  1. TYPOGRAPHY

Fonts

Font: 1

Plus Jakarta Sans

AaBbCc

Juxtaposing sleek typography with vibrant hues, the quirky zebra dances amidst carefully crafted patterns.

0123456789

Font: 2

DM Sans

AaBbCc

Juxtaposing sleek typography with vibrant hues, the quirky zebra dances amidst carefully crafted patterns.

0123456789

  1. USE OF TYPOGRAPHY

Headings/H-1

Headings/H-2

Headings/H-3

Headings/H-4

Headings/H-5

Headings/H-6

Body/B-1

Body/B-2

Body/B-3

  1. Brand Collaterals

  1. Brand Collaterals

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LIVE WEBSITE | FRAMER

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