Contri App
CASE STUDY | MOBILE
A smart, social budgeting tool that simplifies managing and tracking shared expenses with ease.
Problem
Shared expenses cause financial stress and disorganization.
Many individuals face challenges in managing shared expenses with others, such as partners, friends, roommates, and colleagues. This lack of a streamlined solution leads to financial stress, disorganized tracking of expenses, and difficulties in equitable contribution.
Smart Expense Tracking
2
Track your expenses, set savings goals, and make informed spending decisions with Contri Self-Pools
Monitor pool progress and access transaction history in real time.
Set spending limits, allocate funds, and prevent overspending.
Secure UPI Payments
3
Link your UPI-enabled bank account for instant and reliable transactions.
Enable quick and seamless contributions from all participants.
Earn Rewards from your favourite brands and get an an amazing payment experience
Problem
Shared expenses cause financial stress and disorganization.
Many individuals face challenges in managing shared expenses with others, such as partners, friends, roommates, and colleagues. This lack of a streamlined solution leads to financial stress, disorganized tracking of expenses, and difficulties in equitable contribution.
Solution
Manage expenses with Pools
Pool and Pay
Create and manage contribution pools with those you share expenses with.
Only pay for what’s yours—no more worrying about debts, awkward reminders, or chasing others for money.
Easily plan and manage group events, shared expenses, trips, and more
1
User questionnaire and insights
There Were Multiple Unsettled Dues Among Group Members
Interview Questions
How do you balance your responsibilities with money management?
When was the last time you made a group expense?
What were the challenges you faced while splitting the money with others for group expenses?
How do you currently keep a record of shared expenses for future reference?
Do you find this process effective or challenging?
What aspects of expense calculations or transparency do you find lacking or problematic in the current methods you use for splitting money?
Key Insights
Burden to pay upfront
Users dislike being the sole payer due to the hassle of getting reimbursed.
Lazy Messy and Disorganised
There’s a clear struggle with accurately tracking and splitting expenses.
Awkward to ask for dues
Users are hesitant to remind their group for payments and wish for transparency.
Forgetful regarding money matters
User seem to forget overtime about past dues and move on without ever settling.
Aman
Graphic Designer
25 yrs
The working room mate persona
Aman is a confident designer who likes to stay on top of his customers' needs. He engages in sports and recreational activities with his friends during his free time. He lives with 2 roommates and likes to relax by watching an episode of his favorite show with Pizza after a long day.
User Story
Balance work and leisure effectively
Spend quality time with friends and room mates
Perform well at work and get a promotion
Goals
Stress from an always-on lifestyle.
Shorter attention span and routine disruptions.
Overspending early in the month.
Difficulty splitting and tracking bills.
Pain Points
Competitive analysis + the gap
No real-time, equitable pooling Apps
Real-time, equitable pooling means everyone pays their share immediately, so no one is stuck paying upfront.
While apps like Splitwise allow for splitting expenses after payment, they often leave one person shouldering the upfront cost and then burdened with chasing repayments.
On the other hand new startups like Shelf and Braid create similar money pools but lack seamless integration with personal bank accounts. This leaves an unmet need for a comprehensive, user-friendly platform that caters to a broad range of group dynamics while providing real-time expense tracking, hassle-free contributions, and global accessibility.
splitwise
Braid
Shelf Pay
Simplifying the Navigation
The QR scan button is now directly accessible, reducing navigation time.
Reducing nav buttons declutters the interface for a cleaner look.
Key actions are now centralized on the home page for quicker access.
Payment Vs Contribution History
Two distinct tabs clearly separate group pool payments and contributions.
This design enhances clarity, making it easier to track and manage transactions.
Style Guide
Font Used
FONT POPPINS
Title 2
SemiBold 20px
Title 1
SemiBold 24px
Title 3
SemiBold 16px
Body 1
Body 2
Medium 16px
Regular 16px
Body 3
Medium 14px
Caption 2
Medium 14px
Caption 1
SemiBold 12px
Color scheme
#3629B7
#5655B9
#A8A3D7
#F2F1F9
#343434
#898989
#989898
#CACACA
#FF4267
#0890FE
#FFAF2A
#52D5BA
NEUTRAL
SEMANTIC
#FB6B18
#E0E0E0
#FFFFFF
Components
NAVIGATION
BUTTONS
TEXT FIELD
rOWS
OTHER COMPONENTS
THE FINAL SCREENS
Contri – Shared Expenses, Simplified
Solution
Manage expenses with Pools
Pool and Pay
Create and manage contribution pools with those you share expenses with.
Only pay for what’s yours—no more worrying about debts, awkward reminders, or chasing others for money.
Easily plan and manage group events, shared expenses, trips, and more
1
Smart Expense Tracking
2
Track your expenses, set savings goals, and make informed spending decisions with Contri Self-Pools
Monitor pool progress and access transaction history in real time.
Set spending limits, allocate funds, and prevent overspending.
Secure UPI Payments
3
Link your UPI-enabled bank account for instant and reliable transactions.
Enable quick and seamless contributions from all participants.
Earn Rewards from your favourite brands and get an an amazing payment experience
User questionnaire and insights
there were multiple unsettled dues among Group Members
Interview Questions
How do you balance your responsibilities with money management?
When was the last time you made a group expense?
What were the challenges you faced while splitting the money with others for group expenses?
How do you currently keep a record of shared expenses for future reference?
Do you find this process effective or challenging?
What aspects of expense calculations or transparency do you find lacking or problematic in the current methods you use for splitting money?
Key Insights
Burden to pay upfront
Users dislike being the sole payer due to the hassle of getting reimbursed.
Lazy Messy and Disorganised
There’s a clear struggle with accurately tracking and splitting expenses.
Awkward to ask for dues
Users are hesitant to remind their group for payments and wish for transparency.
Forgetful regarding money matters
User seem to forget overtime about past dues and move on without ever settling.
The working room mate persona
Aman
25 yrs
Aman is a confident designer who likes to stay on top of his customers' needs. He engages in sports and recreational activities with his friends during his free time. He lives with 2 roommates and likes to relax by watching an episode of his favorite show with Pizza after a long day.
User Story
Balance work and leisure effectively
Spend quality time with friends and room mates
Perform well at work and get a promotion
Goals
Stress from an always-on lifestyle.
Shorter attention span and routine disruptions.
Overspending early in the month.
Difficulty splitting and tracking bills.
Pain Points
Competitive analysis + the gap
No real-time, equitable pooling Apps
Real-time, equitable pooling means everyone pays their share immediately, so no one is stuck paying upfront.
While apps like Splitwise allow for splitting expenses after payment, they often leave one person shouldering the upfront cost and then burdened with chasing repayments.
On the other hand new startups like Shelf and Braid create similar money pools but lack seamless integration with personal bank accounts. This leaves an unmet need for a comprehensive, user-friendly platform that caters to a broad range of group dynamics while providing real-time expense tracking, hassle-free contributions, and global accessibility.
splitwise
Braid
Shelf Pay
Testing and Improvements
Simplifying the Navigation
The QR scan button is now directly accessible, reducing navigation time.
Reducing nav buttons declutters the interface for a cleaner look.
Key actions are now centralized on the home page for quicker access.
Payment Vs Contribution History
Two distinct tabs clearly separate group pool payments and contributions.
This design enhances clarity, making it easier to track and manage transactions.
Style Guide
Font Used
FONT POPPINS
Title 2
SemiBold 20px
Title 1
SemiBold 24px
Title 3
SemiBold 16px
Body 1
Body 2
Medium 16px
Regular 16px
Body 3
Medium 14px
Caption 2
Medium 14px
Caption 1
SemiBold 12px
#3629B7
#5655B9
#A8A3D7
#F2F1F9
#343434
#898989
#989898
#CACACA
#E0E0E0
#FFFFFF
#FF4267
#0890FE
#FFAF2A
#52D5BA
#FB6B18
NEUTRAL
SEMANTIC
Color scheme
Components
NAVIGATION
BUTTONS
TEXT FIELD
rOWS
CHARTS & ILLUSTRATIONS
THE FINAL SCREENS
Contri – Shared Expenses, Simplified
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